Special Beatles 'Sgt. Pepper' media event on June 1 in Los Angeles

The historic Capitol Records tower at night. Photo: Steve Marinucci

The 50th anniversary of the Beatles' "Sgt. Pepper" album will be celebrated June 1, 50 years to the day of the release of the album with a special media event photo op flag raising at 9 a.m. PT at the Capitol Records tower on Vine Street in Hollywood. According to the media announcement, "Sgt. Pepper’ from the Las Vegas stage production of The Beatles™ LOVE™ by Cirque du Soleil® will raise a custom ‘Sgt. Pepper’ flag at 9:09am PDT that day.

The announcement said the Capitol Records tower will also be decked out in commemorative ‘Sgt. Pepper’ regalia from the ground up, including special signage and a large inflatable ‘Sgt. Pepper’ drum above Capitol’s Vine Street entrance. After sunset, vibrant rooftop lighting in the four colors of The Beatles’ ‘Sgt. Pepper’s Lonely Hearts Club Band’ suits will be featured. A spokesman for Universal Music said Paul McCartney and Ringo Starr would not be attending.

The news of the event comes a day before the release of several CD box sets, including the big prize -- a 6-disc set with a new remix, outtakes, the mono mix, a hardback book and a DVD and Blu-ray. The price on this has dropped in the last several weeks and is now under $120.